After months of careful planning, we launched over 210 new properties and new prices on 1st January – and what a start it has been.

Following an unpredictable end to 2025, we felt confident the market would bounce back strongly in January. With pent-up demand, a wide choice of fresh homes coming to market, and the inevitable ‘New Home, New Year’ mindset, all the signs were pointing in the right direction.

As market leaders across Norfolk & Suffolk, we constantly analyse buyer behaviour, data and local trends – and our expectations proved spot on. Viewing activity surged by a huge 86% compared to 2nd January 2025, with teams across our eight local offices booking hundreds of viewings and responding to an exceptional level of enquiries. Remarkably, some interest even came through on Christmas Day and Boxing Day, highlighting just how motivated buyers are heading into 2026.

Sales were agreed, offers were received, and in some cases transactions even exchanged – highly unusual for this time of year, particularly with many solicitors still closed.

What’s equally encouraging is the strength of our new instruction pipeline. Valuations and new instructions are already running well ahead of last year, giving us confidence that even more quality stock is about to come to market. This increased choice, combined with motivated buyers, is creating exactly the conditions we like to see for a healthy, active market.

If the first day of the year is anything to go by, 2026 is shaping up to be a busy one – and for those considering selling or buying, early momentum like this can make all the difference.

If you are looking to sell or let, please get in touch with our teams, where we can arrange a free no obligation valuation of your home.